Recently, Belinda Busoli and Julian Moore, directors of sms* hired me to design a new identity for their company.

These two are such bright sparks, I really wanted to communicate that.

The requirement was for a simple, friendly and fresh look which maintained a professional foundation. The asterisk implies that there is a lot going on behind those three little letters. Trust me, there IS a lot going on. Belinda and Julian are the most go-getting, positive, influential people you're likely to meet. You want them on your team!